When looking for ways to show your brand's lighter side, and creativity and humour are a few of your assets, TikTok is also worth checking out. It is incredibly popular amongst 13 to 24-year-olds, which make up almost three-quarters of its user base. If you are trying to reach a younger audience, investing in TikTok is a no-brainer. We will cover these advertising methods more in-depth in upcoming blog posts in this TikTok series.ĭespite being the new kid on the block, the high number of downloads and growing popularity worldwide show TikTok is most likely here to stay. Get your 9 to 15-second video featured on the For You pageĬreate branded 2D and 3D lenses - special effects users can pick when making a video "Take over" a topic for a day, which means your brand will show up first for this particular topic/hashtag While paid advertising is not the norm yet on TikTok, the platform currently offers the following ways of marketing your brand: It made the video fit her personality and feel authentic to her audience. P&G made a great move by leaving it up to Charli to pick the music and make the choreography. If you take a look, it is easy to see why - who does not want to see epic videos of eagles flying in slow motion? With a total of 54 videos, they have gained 1.6 million followers and 17.6 million likes. The San Diego Zoo has done so with its cute animal videos and quickly became beloved on the platform. Even as a newbie, you can get substantial organic reach by creating original and authentic content and engaging with your audience. And if it happens and people like your video, your audience can quickly snowball. TikTok's algorithms means you don't need a large following to show up in another user's feed and get noticed. Accounts can quickly become popular with one viral video, as TikTok's recommendation system resurfaces old content by users that are currently trending. TikTok uses AI to create your feed, instead of giving recommendations like Netflix and YouTube. You Do Not Need a Large Following (for Now) to Get Noticed The Washington Post does this well:Īlso - don't be afraid to get personal and show your vulnerable side! The popularity of so-called " cringe videos" on TikTok shows it can work to your advantage! If there's one place to loosen up and show the people behind your brand, TikTok is it.Ĥ. You can discuss more serious topics, but keep your content on the lighter side, and inject a good dose of humour if you can. If you want to get involved on TikTok, keep in mind: the general audience is young and looking for entertainment. If you get on the app, you will quickly find out why: TikTok is highly addictive! Compare this with Instagram, which has an average session duration of only 2.95 minutes. The average session duration of 10.85 minutes is the highest of all social networking apps. TikTok users spend a good 46 minutes a day on the app. As the app gained popularity since then and experienced a surge in usage during the Corona crisis, this number has no doubt shot up. The app has 800 million monthly active users worldwide, and a leaked TikTok pitch deck from November 2018 suggested it had 17 million monthly active users in Europe. In fact, under 24-year-olds make up almost 70% (!) of its user base. It Is the Most Popular Platform Amongst 18 to 24-Year-Olds Want to know how you can create a viral hashtag challenge on TikTok? We will dive deeper into this in our next TikTok post, so stay tuned or sign up for our Social Trends newsletter to get the latest blog posts once a month, directly in your inbox.Ģ.
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